Republic of Gamers

ASUS aims to deepen its connection with its dedicated Republic of Gamers (ROG) community by developing a performance monitoring application. This app will not only provide valuable system insights but also serve as a symbol of ROG pride, a feature users will be eager to showcase.

To create a compelling user experience, we started with a marketing storyline and translated it into visual elements via a mood board, which mostly were inspired by futuristic interface in movies. Our interface design, refined through multiple drafts, focused on visual principles and incorporated dynamic animations to avoid a static feel. We prioritized a clear information hierarchy to ensure users could easily navigate the content. The result was then further developed to sub-pages and other devices before finally being implemented by developers.