The journey began at a design agency before then I found my passion in building products
My design career started with creating web banners for various clients such as IKEA, McDonald’s, Universal Studios. I then pivoted to learn building products.
I have experience working on products of various industries from network, telecommunication, wellness, home robot, smart city, fleet management, corporate travel, leisure travel.
In recent years, I have been working on business-facing web apps and some Proof of Concepts. They often take shape of dashboards to monitor performance, managing inventories, visualizing data.
Aside from building products, I am usually involved in building Design System independently or in team. Occasionally I supported marketing in creating product demo or marketing assets.
New product begins with rounds of discussions, desktop/user research, prototyping, concept testing. Selected concept is then further developed, incorporating user validation and feasibility checks. Prototypes are made from clickable screens to coded prototypes for advanced interactions.
As concept matures, the design is refined through user flows, interaction and visual patterns to ensure consistency and manageable development and maintenance. Post-launch, feedback is collected for ongoing iterations.
I've worked both independently and in small teams, handling the entire product lifecycle from concept development and launch to usability testing. In larger teams, I've also managed design work among multiple designers. My experience includes projects with co-located teams and those distributed across different time zones.
Throughout my projects, I've collaborated with a diverse range of roles, including Product Owners, User Researchers, Front-End and Back-End Developers, Industrial Designers, and fellow Product Designers.
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